KangaROOS making a giant jump into a China

Pentland Group has worked with AsiaCorp for a number of years, across their portfolio and throughout the Asia-Pacific Region.

In 2022, AsiaCorp managed to secure a long term license for the Chinese market, for KangaROOS®, which is one the iconic brands of the Pentland. The Chinese license partner will develop a full line of apparel, outerwear bags, etc. and expand this brand into multiple product categories.

A significant number of mono brand offline stores will be opened across China and flagship stores will be opened on the most important e-commerce market places, such as Taobao and Tmall. KangaROOS is a global lifestyle brand that sells footwear, apparel and accessories in over 60 countries. The brand is still focused on its sports heritage and values the unexpected.