Creating new business in Asiafor consumer brands

AsiaCorp Services

We are working in three main business areas:

Matchmaking with License-, Distribution-,
& Franchise Partners

We search the Asian market for the right partner on behalf of our clients. We assist in negotiations of commercial contracts, and navigate the many local conditions.

Selling IP-Rights / IP Joint Ventures

We assist global brands in selling their
IP-rights for selected Asian markets. Our acces to significant brand operators and investors specifically across Asia, puts us in a unique position that allows us to explore these possibilities, for brands considering this.

Company Buy-Out

We have gained access to a diverse field of big investors interested in consumer/lifestyle brands, through decades of working with and in the Asia Pacific region.

Our History

Clients helped
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Succesful market entries
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Industry News

Licencing Deals Reshape the Fashion Industry​

Amid shifting consumer habits and global economic uncertainty, fashion brands are increasingly turning to licensing to strengthen their identities and expand into new markets. Licensing grew 8.1% in 2024, making it one of the fastest-rising segments in a global brand licensing industry worth nearly $370 billion.

From Victoria Beckham’s eyewear debut with Safilo to Champion’s new NFL partnership, six recent agreements highlight how labels are using licensing to fuel growth, diversify product categories, and navigate industry challenges.

Key Trends in China's Running Shoe E-Commerce Market

South Korea’s sports and outdoor sector is booming, with the market surpassing 5.3 trillion KRW in 2024. But it’s not just growth in numbers, it’s a shift in culture. From night golf and screen lounges to fashionable hiking and rooftop camping, outdoor activities are becoming a lifestyle.

As Korean consumers demand innovation and design, global brands must adapt. Contact us at [email protected] to get the full report and learn how we can help your sports, outdoor or lifestyle brand expand in the Asia Pacific region.

Niche Sports Labels Enter the Chinese Market​

Niche and premium brands like Ciele, Nordisk, and Hydrogen are entering China. Danish brand Nordisk launches via a joint venture with South Korea’s K2 Group and China’s Black Ant Capital, blending Scandinavian design with local expertise. Italian sportswear Hydrogen partners with BranDNA and Creas F&C, supported by Japan’s Mitsui Fashion. Topsports has exclusive deals with Ciele Athletics, Soar, and Norrøna. Rising demand, younger consumers, and a focus on wellness are driving niche diversification in China’s outdoor and sportswear market.

India Set to become World’s third-largest Economy by 2028

India is on track to surpass Germany and become the world’s third-largest economy by 2028, with GDP projected at around USD 5.7 trillion, according to Morgan Stanley. Over the past five years, India has rapidly evolved into a key destination for global brands worldwide. With a growing and increasingly affluent consumer base, the country offers a vibrant market eager for new products and experiences. This shift reflects India’s rising economic influence and its appeal as a hotspot for international business and expansion.

The Aia-Pacific Region is Redefining Global Retail Trends!​

While global markets adapt to digital transformation, consumers in the Asia-Pacific region are already redefining seamless, connected commerce. The Adyen Index: Retail Report 2025 highlights shopper attitudes and trends, showing how mobile-first commerce and online-offline integration shape experiences. Key findings focus on Singapore, Malaysia, Hong Kong, Japan, and Australia. Rising demand, younger consumers, and a focus on wellness are creating new opportunities for sports, outdoor, and apparel brands in Asia.

South Korea’s Sports & Outdoor Market: A New Frontier for Global Brands

South Korea’s sports and outdoor sector is booming, with the market surpassing 5.3 trillion KRW in 2024. But it’s not just growth in numbers, it’s a shift in culture. From night golf and screen lounges to fashionable hiking and rooftop camping, outdoor activities have become a lifestyle movement. As Korean consumers demand innovation, design, and functionality, global brands must adapt to local trends. The market rewards bold, localized strategies, not playing it safe.

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Explore how AsiaCorp can help your sports-, outdoor- or lifestyle apparel brand expanding into the Asia-Pacific Region.