Slazenger is one of the longest established sporting brands in the world, with almost 150 years of global presence across playing fields and major sporting arenas in tennis, cricket, hockey, swimming, and golf.
A brand brimming with heritage, Slazenger combines classic British styling with exceptional value — a legacy that includes a historic 123-year partnership with the Wimbledon tennis tournament, the longest-running sponsorship in sporting history.
Today, Slazenger products are sold in more than 100 countries worldwide, achieving global retail sales exceeding USD 300 million. As a truly legendary sports brand, Slazenger’s heritage and reputation remain unmatched in the world of sports and lifestyle.
The current owner of the iconic Slazenger brand has appointed AsiaCorp to manage the sale of the global IP rights.
This strategic opportunity offers investors the chance to acquire one of the most prestigious and globally recognized sports trademarks — and to lead its next chapter on a global scale.

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