LEGO® is the world’s largest and most valuable toy brand – Loved by both children and parents. The first ever LEGO® License was given 32 years ago to a Danish company KABOOKI, which still holds the Global License Rights for Kidswear/Apparel. In 2024, KABOOKI was acquired by JBS Textile Group.
JBS is now seeking to expand their LEGO® Kidswear Business in the Asia Pacific Region. Therefore, they have appointed AsiaCorp to secure partnerships with strong distributors who can unlock the full potential of this iconic brand’s kidswear and apparel.
Founded in 1946, Danish JBS Textile Group produces premium underwear, focusing on high quality materials and production. JBS also holds the Global License Rights for Christiano Ronaldo’s CR7 underwear, socks, and nightwear.
JBS has been working with AsiaCorp for a number of years to find and secure distributors for their CR7 business throughout Asia Pacific.