Fischer is one of the world’s most respected and recognized ski brands, trusted by professionals and enthusiasts alike. With nearly a century of innovation, craftsmanship, and alpine heritage, Fischer has become a symbol of precision and performance in winter sports.
Founded in 1924 in Austria, Fischer remains family-owned and continues to produce premium skis, boots, and bindings used by Olympic and World Cup athletes worldwide. The brand’s legacy combines traditional European engineering with modern technology, delivering products that set new standards for both alpine and Nordic skiing.
Fischer has partnered with AsiaCorp to accelerate its ski-apparel expansion into Asia.
The collaboration aims to establish long-term partnerships with strong distributors and retail operators who can unlock the full potential of Fischer’s premium ski and wintersports apparel program in the world’s fastest-growing sports markets.
To support this strategy, Fischer has appointed AsiaCorp as its partner to identify and secure the right partners capable of driving sustainable growth and brand presence in China, South-Korea and Japan.