Capelli Sport is a New York City-based global multi-sports brand, known for its performance-driven apparel, footwear, and custom teamwear designed for clubs and athletes at all levels. Rooted in team sports culture, the brand has built a strong presence across North America and Europe and is known for combining functional performance, competitive pricing, and customized solutions for teams, federations, and sports organizations.
As Capelli Sport continues its international expansion, the brand is prioritizing entry into selected Asian markets, where participation in organized sports and demand for international performance brands continue to rise. South Korea and Greater China offer strong growth potential but are complex markets, each characterized by unique market conditions, distribution models, and partner landscapes. Successfully entering these markets requires experienced local partners and a structured market entry strategy.
To support its entry into Asia, Capelli Sport appointed AsiaCorp to identify suitable IP Joint Venture partners and structure its market approach. With its strong local network and experience in the sportswear sector, AsiaCorp supports Capelli Sport in building a scalable and sustainable presence across the region.