Capelli Sport is a New York City-based global multi-sports brand, known for its performance-driven apparel, footwear, and custom teamwear designed for clubs and athletes at all levels. Rooted in team sports culture, the brand has built a strong presence across North America and Europe and is known for combining functional performance, competitive pricing, and customized solutions for teams, federations, and sports organizations.
As Capelli Sport continues its international expansion, the brand is prioritizing entry into selected Asian markets, where participation in organized sports and demand for international performance brands continue to rise. South Korea and Greater China offer strong growth potential but are complex markets, each characterized by unique market conditions, distribution models, and partner landscapes. Successfully entering these markets requires experienced local partners and a structured market entry strategy.
To support its expansion into Asia, Capelli Sport appointed AsiaCorp to help structure its market-entry approach and identify suitable partners in South Korea and Greater China. The objective is to establish the right local partnerships to support the brand’s long-term development in these markets while navigating their different commercial and distribution environments.
AsiaCorp’s role focuses on identifying and engaging potential IP Joint Venture partners, drawing on its local network and experience in the sportswear sector. The assignment combines partner sourcing with market-entry support, helping Capelli Sport assess relevant opportunities and build the foundations for a scalable presence across the region.