CHINA’S DEPARTMENT STORE SURVEY 2016
– Department store strategies in the” New Retail” regime.
Department store players in China are keen to diversify their businesses and several have already stepped into the e-commerce arena. Using social media to market their products and interact with customers. Some operators have even started to sell their merchandise via social networks.Department store operators have already engaged in multiple retail formats, some have launched their own private labels, while others have engaged in merchandise direct sales.Combined with the O2O initiatives of in-store mobile payment such as Alipay, and WeChat Pay and offering free WiFi. Many department store operators use their online websites to drive traffic to their offline stores.
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