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Happy Socks steps into Asia – Bringing happiness and quality to every corner of the world


Happy Socks can add a splash of whimsical color to any outfit you choose thanks to their wide variety of available styles and colors, including yellow, green, and red argyle, blue, orange, white, and black tubes, and, yes, even polka dot ankle socks, which should go great with those pink camo cargo pants.

The vision of Happy Socks is to spread happiness by turning an everyday essential into a colourful design piece. A rigid standard of ultimate quality, craftsmanship, and creativity. A philosophy brought to perfection by the Happy Socks collective of creators, most recently spotted in a 400-year-old shrieking red cottage among the cherry trees and berry bushes in a park located in the midst of Stockholm, Sweden.

Happy Socks is working with AsiaCorp to represent their interests across Asia. The Brand wishes to explore opening standalone stores, shop in shop, franchise and wholesale distribution

Happy Socks are sold in close to 50 countries across every continent – Company website



After having moved most of the production equipment from Denmark to their own new factory in Latvia, Martin P. Socks seemed ready for the future challenges – but suddenly the company was hit by the international crises in 2009.


The owners of Martin P. Socks realized that they urgently needed to change from a traditional manufacturing company into a far more market-oriented company with international growth ambitions. This proposal was the result from a 6 month’s development cycle, where AsiaCorp also managed to get 50% co-financing of public pools.  A new growth strategy was made, in close cooperation with the management executive management team.


A road map for the revitalization of the company was conducted, with focus on new growth areas, changing working practices and recruitment of export sales executives, in order to be able to offer better service to existing international key customers and hunting down new major clients. Finally a new sourcing initiative was launched in the Far East.


“It has been extremely fruitful and positive to get new eyes on our business, and to get valuable input into how we can develop our international market potential. AsiaCorp has helped us to move from a traditional manufacturing company to be far more market-oriented but also to be much more focused on vital areas such as: procurement sourcing in the East, product development, and general organizational development in our company”. – Poul Sønderbæk, CEO – Martin P. Socks

Represented in:

Aarhus, Copenhagen, London, Oslo, Paris, Thessaloniki, Dubai, Singapore, Mumbai, New Delhi, Hong Kong, Shanghai, Seoul, Osaka, Melbourne, Boston and New York