Project Description

VENUES IN:  SHANGHAI – SHENZHEN – BEIJING – HANGZHOU – CHENGDU – JINAN – NINGBO

Celebrating OLE’ Boutique Supermarket’s 8th Anniversary, AsiaCorp had the privilege to be able to conduct a Scandinavian Food & Product Fair Dec 6th-30th 2012, where more than 20 Scandinavian producers of the best grocery products offered from our region, as introduced and sold in the 10 highest profiled stores in China, in the cities with the highest purchasing power in the country.

Each venue had a large area at the entrance where all products were promoted and sold.
This activity was also promoted through OLE’s marketing channels with events such as:

  • Santa Claus tour of Finland, from the hometown of Santa Claus
  • Cultural performances with Nordic characteristics
  • Nordic cultural promotion event
  • Nordic tourism promotion event
  • Sampling
  • Lucky draw for each customer spending over 100RMB
  • SARKLASS Cordials Bartender Show

HEADS UP ON OLÉ SUPERMARKETS AND THE COMPANY BEHIND (CHINESE RESOURCES – CR):

The owner of Ole’ is China Resources (Holdings) Limited (hereinafter referred to as “CR“). CR consists of seven strategic business units with 350,000 employees. CR is one of the top 500 enterprises in the world, ranked 346th in the Fortune Global 500 in 2011.

CR’s turnover of 2011 is 3.365 billion Hong Kong dollars, with total profit of HK $ 35.8 billion. The Group’s core businesses include consumer products (including retail, beer, food, beverages), electricity, real estate, pharmaceuticals, cement, gas, and financial. CR’s diversified business has a good industrial base and market competitive advantage, where its retail, beer, electricity, real estate, gas, medicine have established industry leadership.

CR Vanguard is one of China’s most established retail companies, as well as a first rate profit center of CR. OLE boutique supermarkets is a nationwide supermarket chain focused on imported premium products built by CR Vanguard since 2004, with more than 30 stores in cities with most consumer powers such as Shenzhen, Beijing, Hong Kong, Shanghai.

Ole’ is a high end supermarket which imports over 70% of their groceries! This is the place you want to sell your product when entering China. These supermarkets has a beautiful department for fresh fish, -cheese and -meat, this is the place you will go to buy premium food with a great diversity of goods. All Ole Supermarkets are located in major department stores surrounded by Gucci, Prada and other high end brands. This concept is all about good quality and luxury!