Project Description


Butler Taste has chosen AsiaCorp to advise on launching their exclusive brewed
ice-teas in Singapore, and to be responsible for the sales process and finding suitable distributors and retailers in initially Singapore.

Butler Taste started in Bjarne Buthlers café in 2006, where Bjarne wanted to brew his own signature beverage. The drink became a brewed ice tea, and after becoming a success in the café, he started brewing the ice tea in plastic-bottles, glass-bottles and Bag-in-Boxes in many different varieties.

Butler’s products are premium ice tea brewed with first class, natural ingredients and unique combinations of teas and fruits.

Today Butler Taste are exporting their fine products to Germany, Holland, Sweden, Greenland and Australia to retail, convenience and foodservice markets, and are now ready to look into Asian markets as well.


” When Butler Taste was ready for entering the Asian market in 2016 with our products, we had to find a partner who knew the market from in-side. It was very clear to us, that we needed an experienced, well-known and reliable business partner to help us get into the market.It was essential for us in order to become successful in Asia, to find someone, who had a structured approach and more important – someone who had done it before with great success.

We knew our products were right for the market, but we needed the basic understanding of the market, competitors, pricing, logistics, suitable packaging, legislation (Labelling, official government approval, exports, local legislations, CIQ) and the contact to importers and distributors – and not to forget the “after sales support”.

With our products, we participated in a huge food exhibition in Shanghai, China, this may, together with AsiaCorp,  who initiated and handled everything for us. Prior to the fair, AsiaCorp helped us in an extremely professional way, to prepare our business and products (Labelling, CIQ, documentations) and helped us work on a strategy for entering the Asian market. It was a great success! Through the good work from AsiaCorp, we found distribution channels and could even travel back to Denmark with our first Asian export order in the book.

We have been very happy with our partner, AsiaCorp, and we can strongly recommend AsiaCorp to others with the same challenges when entering an export market in Asia”

Tina Jønson

Sales director and co-owner

Butler Taste

If you are interested in exploring this business opportunity in Asia, please contact us at: