AsiaCorp is a commercial and strategic market entry consulting company, advising international consumer brands which are seeking to expand their export across Asia-Pacific markets. In cooperation with our team of senior executives based in Asia-Pacific, we are consulting clients and brands within categories such as: sports apparel/functional goods, fashion, jewelry & accessories, cosmetics, shoes, lifestyle/FMCG and food & beverage categories.
Trollbeads, the successful Danish jewellery brand, has asked AsiaCorp to assist them and consult in the search for new partners in selected Asian markets. Trollbeads is known for the concept, where you collect your own unique bracelet with personally chosen beads and locks. Trollbeads already has stores in more than 30 countries worldwide.
The story about the original and unique Trollbeads all started in Denmark in 1976. The first bead, which later gave name to the Trollbeads collection, was a small bead decorated with no less than 6 faces. It was designed by Søren Silversmith and sold from his father Svend's jewellery shop in central Copenhagen. The beads were created at a time where it was fashionable to have a silver bead hanging on a leather thong around the neck. But instead of letting the bead hang in an eyelet, Søren wanted to let the leather cord go through the bead. Later on, Søren's sister, Lise, began to put the beads on silver bracelets, one on each bracelet.
Lise opened another jewellery store and one day a customer asked to have an extra bead put on her bracelet. The storekeeper was surprised but followed the customer's wish. From then on, the adventure and Trollbeads movement started. In cooperation with the customers and according to their wishes, the collection grew. This was the invention and the beginning of an original jewellery concept that today is enjoyed worldwide.
Trollbeads as a brand has some of the most creative and loyal friends in the world, and we love to play with them. Together we make global events happen every year and the starting point is always about creating emotional connections between people on the basis of our jewellery. The main goal of the events, whether they are online, offline or both, is always to allow participants to express themselves and to be creative.
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